About Us

Rotowell Enterprise (Penang) Sdn. Bhd. mainly focuses on surface finishing, machinery and related products such as abrasives & chemicals.

The Rotowell Story
The year 1993

Rotowell Enterprise (Penang) Sdn. Bhd. was incorporated on 11th of June 1993. Rotowell, a company synonymous with various high quality products ranging from ceramic media, compound, aluminum oxide, glass bead, silicon carbide, stainless steel shot, diamond wheels, Cubic Boron Nitride (CBN) wheels,vibratory machines, wet & dry blasting machines, shot penning machines, lapping powder and other equipment related to metal surface finishing requirements.

Our Vision

To be a high-performance company committed to the customers.

To be the best-managed metal surface finishing resources based business.

To enhance competitiveness and earnings of resource-based technologies and services.

To be the preferred regional supplier of resource-based products and services.

To have a workforce fully committed to total quality, safety, health, and the environment.

Our Mission

We take pride in providing high-quality products and services. Quality is the cornerstone of our operations. We assure our customers that they get nothing but the best.

Our Culture

We at Rotowell, are fully committed to the following values that guide us to be a quality-driven company.

Business Excellence

We strive to be the best class.


We factor time as a measurement of success.


We put the needs of our customers as our highest priority.

Employee Development

We are committed to the continuing development of our employees.

Honesty, Integrity & Accountability

We conduct our business with utmost honesty and integrity. We are acountable for all our actions.

Safety & Health

We are committed to providing a safe and healthy work environment for our employees.

Our Company Principal Activities

Marketing and Distribution of :


Various type of Abrasive

Imported Deburring & Polishing Machines

Chemical Compound for Vibratory & Barrel Finishing

Metal Surface Finishing Equipment

Diamond and Cubic Boron Nitride Grinding Wheels

Our Clientele Base

Aerospace Industry

Armament Industry

Automotive Industry

Ceramic Industry

Computer Industry

Construction Industry

Die-casting Industry

Electronics & Electrical Industry

Glass Industry

Machine Tools

Medical Equipments

Metal forming Industry

Oil and Gas Industry

Plant Engineering

Solar Power Industry

Ship Building Industry

Ship Repairing Industry